- They bring your customers and active prospects to you
- They are a perfect meeting place for pre-qualified prospects
- They allow you to meet your market face to face
- They enable you to demonstrate products, answer questions and overcome any objections immediately
- They allow you to use all five senses to communicate a message
- And they represent the marketplace bringing suppliers, buyers, purchase influencers, consultants and media together at one time and place.
So if you’re serious about gaining market share, exhibitions are an important tool in your marketing mix.